We build the systems that help functional nutrition brands grow profitably, month after month.
A creative system built to move the right buyer, at the right stage, with the right message.
We map every creative against buyer awareness, messaging, format and proof — so paid media becomes a system, not guesswork.
Explore the Creative Engine →
Problem AwareReframes an accepted symptom — afternoon fatigue — as a problem worth solving, then builds belief around what could be causing it.
Solution AwareShows the customer what to look for — wholefood ingredients, no fillers and digestive support — giving them a clearer standard to buy against.
Ready to BuyUses social proof and a clear transformation timeline to answer the final question: “Will this actually work for me?”
Here’s how every creative moves through the system:
Research
Customer insight
Positioning
Angle Compass
Messaging
Buyer stage mapped
Creative
Seven Axes tested
Paid Media
Meta / Google / TikTok
Signals
Performance tracked
Insight
What worked, and why
Iteration
Feeds the next sprint
Growth
Compounds, repeats
↻ loops back into Research — the engine never stops
Most agencies optimise campaigns. We build Creative Engines.
Built from hands-on experience managing paid media and producing creative.
Supplements. Protein. Gut health. Functional beverages. We already understand the psychology, compliance and trust this category runs on — before we open your ad account.
Functional nutrition customers don't buy on aesthetics. They need to believe the mechanism works before they'll trust the product. We build creative for that belief journey, not for likes.
Health claims, platform policies and ad review. We build creative that survives scrutiny from Meta, Google and TikTok without losing its persuasive power.
Functional nutrition growth is often driven by repeat purchase and subscriptions. We build acquisition creative and media strategy around the efficacy window, not just day-one conversion.
Paid media, creative strategy and production working together — so what we learn in one feeds directly into the next.
Reaching your customer at the right moment, at the right stage of belief. Not siloed campaigns — a unified paid strategy built around buyer psychology, not vanity metrics.
Testing, structure and budget decisions are guided by what actually drives profitable growth — not just what the platforms report.
Every asset is tested against the Creative Engine before it goes live — so nothing runs on a guess.
Explore the Creative Engine →We produce the volume and variety of creative your account needs to keep learning — without sacrificing quality for output.
Statics, motion, UGC and founder-led creative are built around the opportunities identified through the Creative Engine, turning strategy into assets ready to test.
We're Ristel and Dominic, the founders of RD Media. Between us and the team, we bring over a decade of experience helping e-commerce brands grow through paid media and creative strategy. We now focus that experience exclusively on functional nutrition brands.
We didn't start this agency because we wanted to run a marketing agency. We started it because we saw too many great brands let down by disconnected strategies, generic creative, and agencies chasing vanity metrics instead of real business growth.
Every brand we work with gets direct access to us. We're involved in the strategy, the creative, the testing, and the decisions that move the business forward. Because when your brand grows, ours does too.
Build a creative system that learns from every ad, so the next one starts smarter than the last.
Book a discovery call →